KPI
This section outlines the key performance indicators, strategic marketing initiatives, and critical success factors for Oasis Point Rehabilitation Hospital's marketing efforts.
Key Performance Indicators
- Referral Volume: Total number of referrals received per marketer per month
- Conversion Rate: Percentage of referrals that convert to admissions
- Average Daily Census (ADC): Average number of occupied beds per day
- Referral Source Diversity: Distribution of referrals across different segments
- Length of Stay: Average duration of patient stay
- Readmission Rate: Percentage of patients readmitted to acute care
- Payer Mix: Distribution of patients by insurance type
Strategic Marketing Initiatives
- Targeted Facility Rounding: Implement structured rounding schedules at key acute care facilities
- Physician Relationship Program: Develop dedicated outreach to high-potential physician practices
- Digital Marketing Campaign: Enhance online presence and search engine optimization
- Community Education Series: Host educational events for patients and families
- Payer Relationship Development: Strengthen connections with key insurance providers
- Referral Process Optimization: Streamline the referral and admission process
- Data-Driven Decision Making: Implement robust tracking and analysis of marketing metrics
Critical Success Factors
- Rapid Referral Response: Ensure quick turnaround on all referrals
- Clinical Excellence: Maintain superior outcomes and quality metrics
- Relationship Building: Focus on developing strong partnerships with referral sources
- Effective Communication: Provide clear, consistent messaging about our value proposition
- Team Collaboration: Ensure seamless coordination between marketing and clinical teams
- Continuous Improvement: Regularly evaluate and refine marketing strategies
- Competitive Differentiation: Clearly articulate our unique HospiTEL concept and advanced technology